The next-generation alternative to a traditional art fair launches in London
The first edition of Eye of the Collector, the next-generation alternative to a traditional art fair, will launch in central London, September 2020. Without booths or boundaries, Eye of the Collector is a creatively driven selling exhibition that will take guests on an intimate artistic journey from ancient to contemporary. Set in an elegant historic location, guests will discover works of art across all disciplines, presented with a modern eye in a grand domestic setting.
Works will be selected from leading galleries, dealers, and artists to create a multi-layered dialogue between the art and its architectural surroundings, thereby providing a new way to appreciate and buy artworks. Works from established artists will be shown alongside their lesser-known contemporaries to create a journey of discovery and rediscovery and broaden the price points on offer. The fair will present 25 galleries and artists, with participants selected by a curatorial committee.
Conceived by Nazy Vassegh, Eye of the Collector will be for collectors, curators, art professionals, interior designers, architects, and art insiders. Entry will be by invitation only between 8 - 9 September and open to the public on 10 - 11 September.
On the launch Nazy commented:
“When you enter a collector’s home, rarely do you see works from just one period on show. Eye of the Collector is a next-generation art event, created for collectors and patrons. It will provide a unique opportunity for showcasing works across the artistic spectrum."